Our Story
Forging a new path in Pakistani fashion, inspired by myth and built on quality.
Our Mission
To empower individuals to express their unique identity through distinctive, high-quality apparel that tells a story. We blend mythical aesthetics with contemporary street style, creating clothing that is both a statement and a piece of art.
Our Vision
To become the leading name in Pakistani streetwear, known for our commitment to creativity, quality, and community. We envision a future where local design is celebrated on a global stage.
Our Core Values
Creativity
Pushing the boundaries of design to bring you truly unique apparel.
Quality
Using only premium materials for clothing that lasts and feels great.
Community
Building a clan of individuals who are proud to wear the myth.
Meet The Visionary
Fakhr Alam
Founder & Creative Director